branding strategies
A branding strategy aims to develop an organization’s brand awareness and identity by effectively communicating its core values through social media, public relations, and digital marketing campaigns. Focusing on brand positioning and measurable long-term goals, this facet of marketing strategy helps define a visual identity for a company. Revamp your branding strategy by engaging with independent business strategy professionals on Horizons 180 who can reach your target audience and attract potential customers.
The four common branding strategies include flanker brand strategy, also called fighter or fighting brand strategy; product line extension; brand extension; and new brand strategy. Marketing professionals can apply these strategies across the majority of industries to promote an organization’s brand image and establish effective brand messaging through measurable marketing efforts.
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(954) 245-6207
(954) 245-6207
Let us build the bridge between your brand and customer
Why Choose Us
Our signature Horizons Brand™ experience is a plan of action to rebrand, strengthen, or build your brand from the ground up.
We strategize who your brand is, how it stands out from the competition, and why people should care about it enough to purchase.
Using the brand strategy as a compass, we create a meaningful brand identity that attracts the ideal customers, and keeps them coming back for more.
Then, we develop a brand marketing promotion plan to get your brand visible, earn trust, and convert sales.
It’s the perfect mix of building a business brand with purpose so that you can make a profit.
Horizons Brand™ includes these 7 pillars:
Purpose
Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being. We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with your business goals, your internal culture, and the needs of your customer. This step goes deep and delivers the long-term vision and core values behind your brand.
People
This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics. Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates. You’ll have a comprehensive picture of the buyer personas to target so that you can attract just the right consumers for your brand.
Position
In order to stand out from the noise in a distinct way, you have to know what you are up against on a direct and indirect level. We conduct a top-level analysis of competitors in the market to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market. Your one big idea will claim the ”go-to” space you want to own in the market and the minds of your customers.
Personality
People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way. We help define a brand voice and personality – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.
Point Of View
Your business needs a clear and impactful brand message that captures the hearts and minds of your customers. We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story. These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
Presentation
Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand.
From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Package Design (physical or digital)
• Business Collateral
• Social Media Graphic Templates
• Brand Style Guide
• Website Content Creation
• Website Design & Development
• Opt-in Forms & Landing Pages
Promotion
It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying).
Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.
Strategic planning is the most effective way to maintain brand standards and execute brand marketing campaigns.
We will develop a 4-part brand promotion plan that positions your business to drive growth from the following channels*.
• SEO & Content Marketing
• Email Marketing
• Social Media Marketing
• Paid Advertising
(*This is the marketing strategy; execution of monthly brand marketing services can be added to your plan.)
